Professional Primer
By Mike Wright © 2023 All Rights Reserved.
Issue 1 Vol 1
Includes the Blue-Jean Paradigm: A typical example of patterns used to create a transaction-based business model for purchasing blue jeans and how this relates to selling music.
Marketing Resources
An Introduction to Songtracks
What are Songtracks and how do they fit into your plans to becoming the next Van Halen, Taylor Swift, DMX or Carrie Underwood?
Songtracks, in the most basic terms are software tools that enable anyone in music or the performing arts to attach a collection or catalogue of music, videos, graphics, photos, fan club and merchandise to a single bar. Think of it like Apple’s Music or Google Play where the end-user scans a code and is instantly linked to content from anywhere a cell-phone or WiFi connection can be made.
The differences are that you can print, publish or place these codes on virtually any digital or printed material and they will link to this content instantly and directly. The app is beautifully designed to give your listeners a familiar and simple way to interact with your content. Songtracks uses software stacks from leading developers and fintech providers to manage transactions, DRM (Digital Rights), streaming, counterfeit protection, playlists, video streaming, forms, signup, and much more. You simply provide your audio and video content and promote all the features to your listeners.
Promote your bands sound on a printed or digital flyer. We provide the tools that add links to your albums, songs, videos and more to printed flyers, all accessible from the cloud, directly to your listeners.
Setting your expectations
The aim of this article is to guide you in transforming your band into a group that a record company would offer a recording contract to.
If you are not ready to fully commit to understanding this process, either because you are merely a hobbyist or you are not prepared to make such a significant commitment, you can still gain valuable insights by continuing to read, and we welcome you. By applying the lessons provided, you can develop the necessary skills to sustain your band’s journey and transform your act into something that record labels would be interested in signing for a recording contract. Those who have achieved superstardom will attest that the road ahead is long and challenging, but it is also incredibly rewarding.
At the very least, you will gain a solid understanding of how to transform your recordings into marketable products, build a dedicated fan base, and earn a living doing what you love. If you decide to pursue a career in music or aim to learn the process in order to offer services to other musicians and performers within the industry, you are on the right track. While it may seem overwhelming with the abundance of information provided, remember that any career requires a commitment to the process. Have faith in the process.
If you believe that pursuing a career in music is your true calling, regardless of your prior experience, you have come to the right place to begin your journey. Securing a record deal for a new band is a challenging yet attainable process. The skills you acquire can also be applied to various aspects of your life, benefiting you not only as a band member but also as an entrepreneur, artist, marketer, label executive, or in many other professional roles, even those indirectly related to the music industry.
Here are the steps we will follow: Instead of simply providing you with a list and sending you on your way, we will break down each step into actionable items that you can readily engage with.
1. Develop your musical talent: Prior to actively seeking a record deal, it is crucial to refine your musical abilities. Dedicate time to practicing your instruments, composing original songs, and regularly performing to cultivate a following and establish your unique sound. Identify a genre that suits your style and study the musicians who inspire you.
2. Build a fan base: A strong and dedicated fan base is essential for attracting the attention of record labels. Utilize social media platforms, perform live shows, and distribute your music online to expand your following and demonstrate your potential to record labels.
3. Create a demo: A demo serves as a recording that showcases your music and abilities. Record a selection of your best songs and ensure that they sound as professional as possible. Failing to do so may result in your band being overlooked in favor of those who invest the necessary time to refine their music.
4. Familiarize yourself with legal aspects: Gain a basic understanding of copyrights for your music and lyrics, legal procedures, the role of lawyers, and how to protect your rights as a musician.
5. Understand distribution methods: Learn how to effectively distribute your content. Explore tools and services such as Apple Music, Google Play, Amazon Music, Soundcloud, Bandcamp, and the emerging generation of Web3 services like Songtracks.
6. Research record labels: Look for record labels that specialize in your genre of music and have a successful track record. Create a list of labels that you believe would be interested in your music, and approach them accordingly.
7. Network with industry professionals: Attend music events and festivals to connect with professionals in the industry. Building relationships and increasing your visibility can greatly benefit your career.
8. Create a press kit: Develop a comprehensive press kit that includes information about your band, such as a demo, a biography, press clippings, and live performance videos. This package can be sent to record labels and other music industry professionals.
9. Sustain your band: Explore revenue-generating opportunities such as shows, merchandise sales, fan clubs, and other means to support your band financially.
10. Develop your pitch: Contact the record labels on your list and introduce yourself and your music. Be prepared to answer questions regarding your sound, goals, and existing fan base.
11. Negotiate the deal: If a record label expresses interest in your music, they are likely to offer you a contract. Ensure that you comprehend the terms and conditions of the deal and negotiate the best possible terms for your band.
12. Sign the deal: Once you have reached an agreement on the terms, sign the contract and commence working with the record label to promote your music and advance your career.
13. Career maintenance: It’s important to remember that signing a record deal is not the ultimate culmination of your journey. Opportunities may arise, but achieving superstardom requires continuous growth, consistently creating great music, and expanding your fan base.
Always bear in mind that securing a record deal is a competitive process that may take time. However, with persistence, hard work, and talent, you can achieve your goals.
Understanding the tools you'll use to collect and maintain cash flow as a performer.
Blue Jeans resonate with everyone. In this article, we will use them as a case study to demonstrate how you can apply similar principles to your music and merchandise in the retail industry. By drawing parallels between your products and the way blue jeans are managed and understood in the market, we will explore how to effectively position and align your offerings within the larger context.
Couple of things that’ll be critical in getting your music out to other people and getting paid for doing so.
Understanding the POS or Point of Sale. It’s how artists get paid for their music.
Let’s start by introducing the bottom of the barrel. The grandiose, holy grail of the retail store sales channel. Be it impressive, confusing, or absurd, it is the center point of how commerce, defined as the exchange of money for merchandise, works and why it is your job to understand it or get screwed by it. This is simply the interface between your fans, listeners, customers and your merchandise (Songs, Fan Club, Ticket Sales, Posters, Underpants, whatever people want to purchase to feel all warm and fuzzy when they listen to your material.)
Band careers are made or broken by this thing called distribution. It’s what major record labels use to get your merchandise out in-front of potential listeners and fans by turning your recordings into products (i.e, CD Rom or MP3 Tracks, iTunes or Apple Music Tracks, digital streams etc.) The POS is the interface between your merchandise and your listener.
What this article is and what it isn’t. This is not an article about the merits of getting signed to a record deal (distribution, manufacturing deal and debt.) It is, however, about steps you can take to build a fanbase, listeners, distribution, gain attention and either remain independent, start your own label, or build yourself into a massive act that gains the attention of a major label and gets, lands you a signed record deal. In any case, you are still responsible to sell your band, your songs, your shows, your brand. So enjoy, put it to work and get famous.
The Importance of a POS System.
A POS system, short for point of sale system, is a combination of software and hardware used to take customer orders and process payments in retail environments. POS systems can be used in brick-and-mortar stores as well as online. In a brick-and-mortar store (Think Gap or Walmart) a POS system usually consists of a computer, monitor, cash drawer, receipt printer, barcode scanner, and credit card reader. The POS software installed on the computer will have features like product catalogs, inventory management, order processing, and sales reports.
Online POS systems often consist of just software since transactions are processed electronically. However, some businesses do use physical hardware like barcode scanners and receipt printers in addition to the software. This can be helpful for businesses that sell both online and in brick-and-mortar stores as it streamlines the ordering process.
They are an essential part of any retail business as they make it easy to take orders and process payments quickly and efficiently. In today’s fast-paced world, customers expect to be able to purchase items quickly without having to wait in line for long periods of time. A POS system can help you meet these expectations by reducing the time it takes to complete transactions. A POS system can help you increase sales by giving you detailed insights into your customer buying habits. This information can be used to improve your marketing efforts and target potential customers more effectively. In addition, a POS system can help you upsell products by providing recommendations to customers based on their previous purchases.
The Benefits of the POS System. This affects your sales. Pay attention.
There are many benefits of using a POS system in your retail business. Perhaps the most important benefit is that it can help you increase sales and boost efficiency levels.
A POS system can also boost efficiency levels by automating various tasks such as inventory management and order processing. This frees up time so that you can focus on other aspects of running your business effectively. In addition, aPOS system can help reduce errors made during transactions which can save you time and money in the long run.
Another benefit of using a POS system is that it can help you improve customer service levels. A POS system can track customer data and preferences so that you can offer personalized service. In addition, a POS system can help you process returns and exchanges quickly and easily. This can reduce customer frustration levels and improve your chances of making future sales
Finally, a POS system can help you accept various types of payments including cash, credit cards, and debit cards. This gives customers more options for payment and makes it more likely that they will complete a purchase.
How to Choose the Right POS System.
Now that you know the importance of a POS system and the benefits it offers, it’s time to learn how to choose the right one for your retail business. There are many different types of POS systems on the market so it’s important to take the time to find one that meets your specific needs.
The first step in choosing a POS system is to determine what type of system you need. There are three main types of POS systems: standalone, integrated, and cloud-based. Standalone systems are best for businesses with simple needs such as small retail stores or restaurants. Integrated systems are best for businesses with more complex needs such as large retailers or businesses that sell online as well as in brick-and-mortar stores. Cloud-based systems are best for businesses that want the flexibility to access their data from anywhere at any time.
Once you’ve determined what type of POS system you need, it’s time to start comparing features offered by different brands. Some features to look for include ease of use, robustness, price, scalability, and customer support options. It’s important to find aPOS system that offers all the features you need without breaking your budget.
When comparing different brands, be sure to read online reviews from other retail business owners like yourself. This will give you an unbiased opinion about each brand and help you make an informed decision about which one is right for your business.
Once you’ve chosen a POS system, it’s important to take the time to learn how to use it properly. This will help you get the most out of the system and make sure that it’s running smoothly. Many brands offer training materials or customer support options to help you get started.
Choosing the right POS system for your retail business is an important decision. It’s important to take the time to find a system that meets your specific needs and budget. Be sure to read online reviews and compare features offered by different brands before making your final decision.
The Different Types of POS Systems.
A standalone POS – is a self-contained unit that handles all aspects of the transaction process, including inventory management, customer tracking, and sales reporting. These systems are typically more expensive than other types of POS systems, but they offer the most comprehensive features and functionality.
Integrated POS – An integrated POS system combines the features of a standalone system with those of an add-on module or third-party software application. This type of system is less expensive than a standalone POS system, but it may not include all of the same features and functions.
Cloud-Based POS Systems – A cloud-based POS system is a software application that is accessed via the Internet. This type of system offers many of the same features as a standalone or integrated POS system, but it is typically more affordable and easier to set up and use.
The Blue-Jeans Paradigm:
At DataMazing, we have developed technologies to replicate the complete checkout experience a consumer would have when purchasing a pair of blue jeans and applied those principals to the processes for buyers interacting with your products. This inaugural newsletter will discuss the objectives we have established to accomplish this, as well as the technologies we have created to make it feasible. This first newsletter will help you by defining the goals of Songtracks and the technologies we’ve created to accomplish them.
When you go to your favorite boutique and pick up a pair of blue jeans, there are core functions, defined as steps that have to take place to complete the purchase of any item at a point of sale, built into virtually every retail transaction. Blue jeans are used as a reference or concept that you can use to identify how consumers find, tryout, and ultimately purchase most products.
Quick Note: Blue Jeans are used as an easily-grasped replacement for music tracks and other merchandise items. You will learn how to leverage marketing knowledge built around the consumer’s interaction with your brand, so the goal of this exercise is to use an analogy of Blue Jeans being purchased to assist you in recognizing the steps involved in the methodology utilized for selling your tracks and other merchandise.
Let’s start by understanding the processes involved from the time you have decided to take a product home. Simple observation can teach you through observing at just about every retail or grocery store with a cash register.
The observable steps of the retail transaction
Step 1: Purchase the item by going to the cash register and having the sales associate scan the barcode attached to the item.
Step 2: The barcode is read by a scanner and links to information stored on the retailer’s computer about the product.
Step 3: The barcode is read by a scanner at the register, which points to a computer system that houses data such as price, stock level, purchase details, customer marketing data, and the register ID where the item was scanned.
Step 4: The point of sale uses this information to build data that an analyst can use to produce marketing materials to help target new customers and offer promotions to earn their repeat business.
Step 5: The register system also interfaces with a receipt printer to provide a printout along with a transaction.
This is the traditional PoSp or Point of Sale paradigm or what we call the checkout business model.
Conceptual methodology used in Songtracks.
- Definition of concept: Combining technologies to provide the end-user with instant access to a band, musician, or performers library of content and make its acquisition instant, affordable and rewarding for the group.
- Identification of three attributes of the concept:
- Technological advantages:
- Financial advantages:
- Counterfeit protection.
- Description of one antecedent and one consequence of the concept
- Identification of two empirical referents
- Brief explanation of theoretical applications of the concept (How is the concept relevant to a nursing theory?)
With Songtracks, the complete sales checkout functions are taken over by the digital camera built into the smartphone, replacing the cash register, scanner and receipt printer associated with the retail POS. A checkout register and enables the end-user to scan, purchase and take-home merchandise from a retail store. The idea of requiring your listener to go to a retail store or service such as Apple Music, Google Play or Spotify, while having to take unnecessary steps to gain access to your tracks are no longer reasonable.
Besides, even if you land a recording contract, you are still responsible for paying back all of those expenses and the way this is done is by merchandising your tracks, posters, concert ticket sales etc etc. Songtracks jumps you to this next step in your career by providing the platform, tools, communications, process, software and tools to track, share, promote, build and measure your performance matrix along the complete trajectory of your success path. The Songtracks platform rewards you with a 90% revenue chain, which means you get to keep 90% of all of your profit. Not 40% to 70% like the “other guys” charge.
What does the Songtracks platform provide?
The Songtracks platform is designed to offload the point of sale, while also providing access to physical merchandise through a centralized distribution supply point (PDSP) that ships the items directly to your fans, much like Amazon.com. We also provide templates, guides, effective designs and manufacturing options to save you money and time.
The retail POS and how Songtracks manages each component.
It is important to understand sales methodology because as marketers, you will develop better insights of what drives people to seek out, try out, and ultimately purchase your tracks, videos, merchandise, fanzines, photos and more, when you take the complexities of the system out, and can focus on getting your potential listener to open and interact with your content.
There are two schools of thought for accomplishing this. The first is the “overnight success” and second, the “tried and true” method. Your career is actually a combination of both methods. When done correctly, you gain listeners, a sales, revenue from those sales, with repeat customers and whomever a customer sends to you as a referral. If done wrong, you stand to lose the previous mentioned and all of the benefits.If you keep grinding away at the walls that stand in your way, you will eventually break them down and succeed. That is when things move to a different pace. Follow these steps, you will succeed. Your success will become inevitable.
You can use the same techniques when selling your brand, concert tickets, merchandise and music to fans/listeners, and succeed. Blue Jeans are just a concept. They can be replaced with any fill-in-the-blank product such as breakfast cereal, an appliance, computer, shampoo, whatever.
Note: Find the thing that drives your interest and use it to help you develop your brand, truth, or how you think others should perceive your brand. You will use this throughout your career in music and it will help you to understand how your product fits in to the world at large.
Your job is to understand how its marketing captures your audience’s attention and what drives them to make a purchase of your product.Ready to get to work?
Understand the Songtracks platform and how it can become your primary music distribution tool.
Songtracks is an application suite with both front- and backend components that connects users to rich media content such as music, video, and photos using advanced linking technologies to display connections to remote content.
On the mobile viewer side, it is a beautiful, cutting-edge media platform that enables simplified content navigation. On the back end, it is a powerful set of software tools used to assemble rich-media experiences. These tools are simple to use, intuitive, and accessible from the moment of use.
The platform delivers rich media content directly to the user’s smartphone, in the same way a self-checkout POS delivers information to the cash register display. This allows Songtracks to deliver rich and organic links directly from their merchandise to the viewer.
The Songtracks application framework provides a responsive grid, HTML and CSS UI components, templates, code snippets, forms, buttons, navigation, other interface components, and optional JavaScript extensions, which are used to build templates, modules, and extensions for streaming audio and video content. The platform includes programmatically replicated components from the retail POS system along with DRM (Digital Rights Management) features used for the creation, playback, license and download of digital content linked to real-world, physical products and augments the content to be viewed.
You construct your album template by selecting the tracks, title, copyright, preview length, and many other elements, much like a form you would fill out on a web page. Then, press ‘Print’. Songtracks will take care of the rest. Select from 39 different types of barcodes that are used across for identification across the supply chain.
Songtracks tools enable the connection between these APIs, which can be attached to new, cutting-edge merchandising solutions. A few examples include: posters, flyers, CD-ROM disks or jewel case inserts, keychains, mugs, 8×10 band photos, guitar picks and more. These output links can be printed on physical surfaces, stitched onto tags for clothing, handouts, plastic cards and in digital form for websites, tv commercials, movies, ad placements etc. All from you taking the time to build a Songtracks album.
As a marketer, you need items that your listeners can take away with them to remember you by.
The codes were created to facilitate access to Songtracks content using the same barcodes that link content from our datacenter directly back to the viewer’s smartphone, much in the same way a consumer can purchase a pair of blue jeans from their favorite boutique or retail store.
The primary distinction lies in how product identifiers are utilized to link to one’s media and information. In the traditional Point-of-Sale (POS) system, the scanning function is managed through a laser or interrupt mechanism to identify a serial code in the form of a barcode.
With Songtracks, the program replicates the scanning process by substituting the laser from the POS system with the camera and processor integrated into the smartphone. Most of the scanning, checkout, loyalty, and DRM functionality is recreated programmatically.
Utilizing the power of the Internet to help you reach new listeners.
Whether just getting started, or a pro at creating web pages, you definitely need someone on your team who understands the value of communicating web technologies to effectively communicate your messaging and provide a path for others to find you, your band’s tracks, a way to keep informed and the chops to leverage their senses to help you grow your listener base.
Fans are a form of Consumerism. This is strategically built on top of knowledge about you and how your product reflects this truth. These can be framed in the form of Songs, Tracks, purpose, fan-club, photographs, how each of these are combined to form a brand identity and is based on assumptions and beliefs from a culturally situated or influenced perspective. It is your job to understand consumption ideology. It is a hermeneutic framework for interpreting the stories your fans tell about their experiences of your brand, your shows, your services, shopping and others.
Songtracks enterprise tools manage this aspect of your brand-building experience.
Becoming your own band’s ambassador
There are two primary types of band ambassadors: online and in-person band ambassador. The online ambassador typically works through social media and online to raise awareness about the band. Typical tasks of an online ambassador include:
- Posting about a product on your social media platforms
- Using IoT QR or other barcodes to link to your music (A Songtracks Exclusive)
- Posting on online message boards or chat groups
- Having your listeners post reviews on their social media pages or your site.
- Reviewing a product or service on your blog with a mention of your band (Endorsements are never too early)
- Inviting friends to events via social media sites
An in-person band ambassador may work at a large gathering like a conference or marketing event, or they can spread awareness of a company via conversation.
Tasks of an in-person band ambassador often include:
- Distributing marketing materials like stickers or posters.
- Wearing uniforms or clothing items, such as t-shirts, hats.
- Selling CD’s, hand out flyers.
- Marketing and promotions such as talking to local radio, media publications, local tv shows etc.
- Providing samples or product demos in stores or shopping malls and inquire about showcasing at them.
- Setting up and running tables at conferences or other events showcasing new music and bands.
Shortcuts and rapid attention grabbers:
- Related: Work to promote your band on social media. Never has it been so easy to get your content out to a large mass of listeners virally.
- Discover similar bands and Genres and promote your band in through comments and PR releases. (Samples – Link)
- Build engagement with fans/listeners. Build a fan club and put together a fanzine.
- Create a cohesive online personality.
- Get your audience involved.
- Maintain and continue building a following.
- Contact similar band s or band s within your genre to inquire about opening for them local or regional events.
Discover similar acts.
Start by researching the bands you feel have been major influences on your sound, style, direction or social interactions. These band s listeners are what you would call your target listeners. Band s look for fans who closely match their values, personality and social influences. For example, a travel agency may be looking for an ambassador who is outgoing and enjoys traveling, has extensive travel experience and has some photography skills. Look through a company’s social media posts and research their current influencers to get a sense of what they are looking for in a Band ambassador.
Look for performers or bands that represent your interests or relate to content that you already produce. If you already publicly support a performer or Band, it may make it easier to become an official ambassador for them. Being an engaged follower can also improve your chances when you are applying to a company. Make a list of companies you are interested in while narrowing it down to the top three or four.
Build engagements
Garnering likes and comments on your social media posts—which encourages engagement and helps you develop a good reputation in your community—is a great way to advertise yourself to companies as a potential Band ambassador. On social media, this means gaining a following by writing engaging posts and posting interesting photos. Having likes and comments from many followers on social media will make you more attractive to potential act or performer.
In order to increase your following, consider also commenting on well-known pages or blogs. Responding to the messages and comments you receive on your own profile is another good way to increase your online following.
Create a cohesive online personality
A band ambassadors should build a clear and distinct personality that they demonstrate online. Create social media content that reflects a cohesive tone, look and set of interests. This could involve styling your wardrobe in a certain way or taking photos that reflect a unified look or a specific interest, such as a passion for travel or a specific genre of music. Listeners and fans will be looking for a group who reflect a certain vibe that enables them to fit into or aspire to fit into a role that represents them.
Get your fans involved
Remember, many bands look to their listeners or fans to engage them on promoting or help them build a following. Having as many personalities out talking about your band and reaching new listeners is the old-school way to build a following. Taking them online and building them into your very own social influencers is the new way of fan engagement. Don’t be shy or scared to ask your fans to step in and lend a hand. You can even hire them to run a fanzine of fan club or if they are real dynamic, employ them and pay them from proceeds off album sales.
Invite your followers or people you meet to share their own experiences, ask questions or post comments, and respond to as many as you can. You can even host in-person meet-ups in a public place like a cafe or shopping mall to interact with your followers in person. An interactive, personal touch will draw in more followers and make your existing followers more likely to engage with your social media profiles in a positive way.
Build a following
Build the largest following you possibly can. Increase your number of subscribers and followers on social media which can equate to song downloads and track sales. Even if you are an in-person Band representative, you can advertise that you will be attending certain events, invite friends and build an online following to complement your in-person activities. Make connections with other influencers to increase your own following. The more followers you have who engage with the Band, the more money you will make as your own band ambassador.
Reaching out to other bands, performers, festival producers, DJ’s
Once you have identified the kind of endorsement you would like to get, start reaching out to companies whose products you are interested in. Contacting them will help you learn what kind of representation qualifiers they may have. For example, you could send a message to one of the company’s social media accounts asking about the possibility of representing their products by using them in your show. If they are interested, they may message you back with details or have a sales or product rep reach out to you to make arrangements.
The key to being successful at this is to find the product reps email and make the request formal. You would be surprised at the budgets these companies set aside specifically for these types of requests.
For in-person opportunities, research events happening in your area. Businesses such as consumer technology companies, clothing designers and alcohol distilleries often hold in-person marketing events. Approach a brand rep or product manager at one of these events.
Regularly look for band opportunities
While some companies use an informal process to recruit band ambassador online, others might do so through a traditional job posting and official online application. Visit the company’s website and check its career page to see if it has a band ambassador position or check online job boards for possible postings.
If you love interacting with a community, building a following and presenting your Band loyalty, being a band ambassador could be a great path for you. Start by working in your free time, after work or on weekends. If you build up enough of a following, you may be able to be a band ambassador full time.
Modules & Tools Provided to Accomplish This
The framework encompasses various extensions specifically designed to seamlessly connect artist content with associated merchandise, creating a previously untapped and underutilized channel for content distribution. Our core application framework incorporates the following custom-built proprietary extensions:
The Assembler interface: This user-friendly drag-and-drop content management tool enables the effortless merging of view layer content with camera views captured by the user’s smart device.
Please note that the Songtracks platform offers integrated tracking capabilities and provides the option to utilize EC20 compliant smart contracts. These contracts play a crucial role in determining whether a user is authorized to access and play back content while upholding the inherent digital rights management protections.
The Songtracks platform comprises extensions that extend the functionality of real-world services, including applications that enhance or alter the way a product or service is utilized beyond its original market scope.
Fanbase – Sign-up fans to artist’s content. Create newsletters, fan clubs and other forms of fan outreach.
Augmented – API’s that search for preprogrammed object identifiers on-stage to build virtual sets for view on the fan’s mobile device or headset.
Merchandise – Complete set of barcodes that create b-channel links to alternative datastore for delivering rich media to the viewer of artists content connected directly by printing links on the artists merchandising.
Print – Deep link to the printed page where the player and content are cloud based, so your editorial and movie reviews can take a new turn on the printed or televise page.
Swagg – Ever wanted to send digital content as part of a swag bag collection? Now you can through our exclusive swag bag creator where we treat digital music, video, messaging and more just like the Chloe – Eau de Toilet spray. A real hit at the awards ceremonies.
Sound.Token – Complete FINTECH rails solutions for on and off ramp from and back to Fiat currency payments and credits.
Ticker is a tool used to measure the amount od time a listener is visiting your content. The count mechanism is broadcast invisibly as well as silently and does not affect the stream. This is critical when measuring the amount of time someone is experiencing your content and was created to set an accurate threshold to validate content streams.
Tickets (Ticket Extensions) – We can take the organic link between the concert ticket and the artists you want to see, combine them with a dash of inspired mediation to deliver an experience to the ticket holder that will “Blow your hair back”.
Live Connect – If you are hearing it on the radio, you can be watching it on your smartphone. Instant links to artist content from wherever you want to view it.
• Validator – A simple Card file API that populates the header and footer of the camera view of the Barcode scanner.
Simply create, place and have your listeners/fans scan to enjoy.
The tools are designed for artists, songwriters and others, to assemble and transport content, such as audio, video, marketing and graphics to listeners, from the cloud over LTE to 5G connections. Virtually everyone in live performance sells merchandise ie, CDRom, photos, concert fliers, programs or T-shirts to help monetize their brand.
Songtracks can be used to put links to previews of your audio and video content right on your merchandise while enabling the purchase of that content through our social media application called Xerial. Set the price for tracks, or offer free playback to your listener. Music content has been stuffed into a box for over a hundred years. Break free by using your own recordings and attaching them to your merchandise.
Explore the possibilities.
Connecting your music to merchandise has never been easier. While the big guys have equipment and services to subsidize, you compete by linking your content to your own physical goods. Simply create and print a Songtracks code onto T-Shirts, Posters, CD Rom cases and much more and your listeners can instantly playback your tracks, video, images, and more on their iOS or Android device. It really doesn’t need to be any more complicated.
A QR code is a fancy link to any number of online data containers that tell the camera on your smart device where to find that data and the smart device links to that data. The Songtracks app has been built around the concept that as musicians, we are responsible for building our fanbase of listeners.
How does the artists get paid?
As musicians, we understand the complex tasks of managing this and other aspects of that growth, and have designed the tools that make levels the playing field. Songtracks can help you present your music directly to your fans by managing the digital aspect of your music distribution and monetizing it directly.
The listener accesses your content by waiving the smartphone at your Xerial code. Songtracks now includes a shopping cart where they can purchase tracks and merchandise direct from the artist. Anyone can assemble a content page in our intuitive web-based app to build fantastic, dynamic albums that can be updated long after a code has been printed. If you can drag and drop then you can make an album that is distributed over the cloud.
Output your links.
Output links to all kinds of different formats. Songtracks uses Product Identity Codes to tell your users smartphone where to look in the cloud to start streaming your music, videos and more. It’s a way to take merchandising to a whole new level.
Multiple methods of distributing your music should be considered.
Take a moment to reflect on how you reach your fan base. In the present day, you will require a music service account, a login ID, the corresponding app, a monthly subscription, and even an advanced degree to navigate through technical difficulties that may arise when using the app or service. These hurdles must be overcome before you can even share or upload a single track.
Other platforms demand that your fans create a login account, download the app, invest time in searching for your content amidst a sea of 40 million songs in order to “discover” your new releases. Additionally, they will need a credit card account, register their card with a service provider, obtain the necessary licenses for playing your music, ensure compatibility with their chosen audio output source, establish a connection through Bluetooth or Wi-Fi, agree to an extensive 200-page license agreement, and finally, be able to press play to enjoy your content. This process lacks convenience, bookmarks, or direct links.
In contrast, Songtracks simplifies the distribution process. You can effortlessly create and embed your content within your merchandise. Your fans can simply scan the provided code, granting them instant access to music, videos, photos, and a variety of other engaging features.
Consider this: Sales are often made within 15 seconds of a listener discovering a track they love. By utilizing Songtracks, you can bypass 90% of the aforementioned complexities associated with music distribution. This platform introduces new distribution channels that directly connect with listeners, offering instant engagement and measurable connectivity. Your digital content, which was previously stored on CDs or DVDs, can now be directly transmitted to their smart devices through our cloud-based connection.
The process is seamless, error-free, and provides an exceptional auditory and visual experience. The implications for content producers are truly remarkable.
We collaborate with manufacturers and brand holders to secure licenses and integrate your content into their products.
Mechanical royalties are no longer exclusive to radio or television broadcasts but can extend to various platforms.
